Strategy #2: Use the Media to Amplify the Message

Establish contacts with local newspapers.

Submit brief and cogent letters-to-the-editor about the virtues of school choice (see Appendix B for a sample letter-to-the-editor and Appendix C for e-mail addresses for Michigan newspapers).

Identify and write about events in education that demonstrate the need for incentive reforms such as school choice.

Use your communication network to alert others about stories or opportunities for press coverage.