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A recent USA Today story trumpets the alleged successes of taxpayer-subsidized state tourism programs, although it doesn't account for the cost of the programs and what could have been done with that money had it been left in the pockets of those who earned it.
Mike LaFaive, director of the Morey Fiscal Policy Initiative, told the national newspaper that such programs are a waste of money that that they provide "feel good PR" for incumbent politicians. He also suggests that "if branding is so great, let the tourist business pay for it."
LaFaive explores that issue in greater detail here.
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